According to Similar Web, mobile devices generated 88.18% of Kenyan website traffic as at the beginning of the year, 2024. (SimilarWeb, 2024)
Since the beginning of the year 2024, global mobile traffic has been hovering around the 66% mark. That means optimizing your local business’ website for mobile devices, and desktops can never be over-emphasized.
It is now more than ever crucial to create a lasting impression to your prospects by investing in quality website design. This gives your brand more credibility in the Digital Marketplace and also increases brand trustworthiness in the customer’s eyes.
Around 4 in 5 consumers need to trust a brand to consider buying from it
Edelman – Trust Barometer Special Report
Take Control of Your Brand Online with Pro Website Design
Have you been considering offering a website and/or a mobile app shopping experience for your customers while at the same time taking control of your brand online?
Look no further, in this article we are going to breakdown the pros and cons and also give you tips on how to go about getting your business online. Whether you are using a Website Builder or enlisting the services of a Professional Website Designer
Why should i get Website Design?
In the current digital era, possessing a website that is both visually captivating and intricately designed is paramount. The harmonious fusion of visual elements and functionalities characterizes website design. This importance stems from the fact that your brand identity and offerings are embodied in your web design.
Key Elements of Effective Website Design:
- Navigation and Information layout: Clear and intuitive navigation on a website allows visitors to quickly find the information they seek. A well-organized information architecture ensures that content is logically structured, making it easy to comprehend and navigate.
- Visual Appeal: Crucial factors like color scheme, typography, overall design, and images play a pivotal role in capturing the attention of visitors. A visually pleasing website establishes a positive impression on those who explore it.
- User Experience (UX) and User Interface (UI): UX ensures that the website is user-friendly, intuitive, and easy to navigate, while UI focuses on the design and user interaction. The seamless integration of UX and UI design enhances usability, engagement, and overall user satisfaction.
- Optimized for Mobile & Responsive: In response to the increasing use of mobile devices, websites must be adaptable and optimized for various screen sizes. Mobile-friendly websites provide a smooth browsing experience, leading to increased user engagement and improved search engine rankings.
What should i look out for?
A well-crafted website not only reflects the brand’s identity but also caters to the specific needs of the target audience. Understanding demographics, behaviors, and preferences facilitates the creation of a design that resonates with the target demographic. Aligning website design with business goals and the intended audience is crucial for success. When these elements seamlessly integrate, it significantly contributes to lead generation, conversions, and increased brand awareness.
Pixel Bloom, a digital marketing agency in Mombasa, offers an optimal solution to leave a lasting impression on website visitors while aligning with business goals. Their design experts engage in a thorough discussion about the business, enabling them to create a tailored website design. After completion, they guide clients through the website, actively seeking feedback for necessary adjustments.
What is the Website Design Process
Planning and Research
To reflect your business effectively in the website design, our experts gather insightful information. This process aids in understanding your target audience better. Additionally, we conduct competitor analysis and market research, allowing you to:
- Understand your competitive landscape: Analyze competitors’ websites to identify strengths, weaknesses, and strategies. This helps highlight what sets your business apart.
- Identify industry trends and best practices: Stay updated on the latest web design trends and practices by examining successful websites in your industry.
- Understand customer preferences and needs: Market research provides insights into your audience’s preferences, behavior, and expectations, improving user experience.
- Identify gaps and opportunities: Analyzing competitor websites helps identify market gaps, providing opportunities for your website to offer unique features or solutions.
- Improve your website’s performance: Learn from competitors’ websites to enhance your own site’s user experience and conversion rates.
Wireframing and Prototyping
After gathering sufficient information, the next step is creating a blueprint for the website structure, ensuring clear organization for easy navigation.
Visual Design and Branding
Careful consideration of brand elements like colors, typography, images, logo, and tagline creates a compelling design. Striking a balance is essential to provide a positive user experience.
Development and Implementation
During this stage, the collaboration between designers and developers is crucial to publish a cohesive and functional website. Designers focus on the intuitive user interface (UI), while developers bring the design to life.
Testing, Launch, and Maintenance
Before launching, thorough testing ensures error-free performance across all devices. Regular maintenance post-launch ensures the website’s longevity, keeping it relevant and competitive.
With continuous maintenance, your website stays abreast of advancements and trends, ensuring a positive and competitive online presence.
Key deliverables your business should ask for from your Website Designer
Mobile-Optimized Design and Responsiveness
In light of the predominant use of mobile devices for searches and purchases, adopting a mobile-first approach is essential. This involves constructing and designing your website with a primary focus on mobile devices. By embracing this strategy, you guarantee optimization for smaller screens, touch interactions, and limited bandwidth.
This not only enhances your SEO but also elevates your online visibility, as search engines prioritize sites with a mobile-friendly design. Embracing this approach increases the likelihood of boosting your online presence.
Structured Content and Enhanced Navigation
Minimizing user frustration is achievable through user-friendly navigation and well-organized content. Strategically grouping related information on your website, establishing a clear hierarchy, and organizing content contribute to an accessible user experience. This approach ensures that visitors can effortlessly locate the information they seek.
Moreover, prominently displaying call-to-action buttons is crucial. The visibility of these CTAs(Call To Action) serves to boost conversions and engagement, enhancing the overall effectiveness of your website. Whether prompting users to subscribe to a newsletter, make a purchase, or contact your business, these buttons must be visible to encourage prompt action.
Search Engine Optimization (SEO)
SEO involves optimizing your website to achieve a higher ranking in search results. An effective SEO strategy includes integrating keywords, commonly used by your target audience in search engines, into your content, title, headings, and metadata. By incorporating these keywords, your website stands a better chance of appearing in search results when users enter relevant queries. This optimization process can be easily implemented through Web.com.
Other essential SEO for small businesses practices encompass optimizing page load speed, ensuring mobile responsiveness, delivering high-quality content, establishing a logical site structure, and providing intuitive navigation. Staying informed about the latest advancements and updates in SEO ensures that your website remains relevant and competitive in the ever-evolving digital landscape.
Compelling Content and Visual Appeal
Creating pertinent and captivating written material is pivotal in positioning your business as a trusted authority within a specific niche. Adopt a tone that resonates with your target audience to ensure clear communication of your message. Addressing their concerns and illustrating how your products or services address their challenges is essential.
Enhance your content by incorporating high-quality images, videos, audio, and other multimedia elements to effectively convey intricate information. This not only simplifies the communication of complex concepts but also enhances the memorability of your content.
Visual Identity and Brand Consistency
Establishing consistent branding elements plays a crucial role in fostering brand recognition and trust. By reinforcing your brand identity, these elements ensure that your messaging is unequivocally communicated to every website visitor. Our team of design experts takes these considerations into account to craft a website that deeply resonates with your target audience.
Moreover, visual appeal extends beyond the mere aesthetics of your website; it also encompasses usability and functionality. Specifically, the ease with which users can find what they’re seeking contributes to the overall positive and lasting impression your website leaves on visitors.
Get your business Online today with Pixel Bloom’s Web Agency
Achieve success with engaging branding and SEO-optimized visual consistency! The pixel bloom expert design team guarantees a website tailored to resonate with your audience. Boost brand recognition, foster trust, and make a lasting impression to your customers
